What do you get for the cycling fashion victim who has everything? Look no further than a gold plated Charge Plug. That ought to turn some heads in Hoxton.
For a bike that normally costs £399, they’ve certainly managed to add some extras to bump the cost up including Velocity Deep V rims (naturally), “custom” chain, seat and bars. By “custom” they mean stuff that normally doesn’t come with the bike, rather than stuff that has been custom made. This includes what looks like a white KMC “Z” chain, white Charge Spoon saddle and Charge Slice “track” handlebar with white bar tape.
All of the above can be yours including the finish; copper plated and finished with 24ct gold, since you asked; for an eyewatering £9,500 – or you can enter the competition to win the bike on ETA’s website (the fools who commissioned this lunacy to promote their bike insurance). Unsurprisingly ETA’s insurance policy does not cover bikes of this value.
ETA are on your side though – they have attempted to reign in the price slightly as for your money you do not get a front brake and they’ve also seen fit to retain the cheap and nasty standard stem, chainset and pedals.
Ordinarily we quite like Charge (no idea who ETA are) but to our eyes this bares a passing resemblance to chavy yoofs driving around in “upgraded” Nissan Micras with tinted windows, non-silencing exhausts, boom boxes and bucket seats.
More info on the gold Plug over at the Charge site, if you have the time to kill for their overly slow flash movie to load.
